Beijing Xinguang Tiandi is a must-go place for watch lovers. Here are many internationally renowned watch brands, including many hard-to-find top brands. Recently, Watch House was invited to take photos of Audemars Piguet Beijing Xinguangtiandi Boutique, the first boutique of Audemars Piguet in mainland China, which opened on May 1 this year.

   Covering an area of ​​93 square meters, Audemars Piguet’s new Beijing Xinguangtiandi boutique has inherited the brand’s traditional elegance and solemnity, showing the nature of the brand’s origin in the small town of Le Brassus, Valee de Joux, Switzerland Simplicity and simplicity; at the same time, it reflects the 100-year-old family watchmaking brand’s philosophy of ‘driving the routine and creating innovation’ in the design and function, and the pursuit of high-quality service and other details.

   Audemars Piguet’s six main collections are on display: elegant high-end sports watches Royal Oak, pioneer sports models Royal Oak Offshore, modern classic millennials (Millenary), the ancient and elegant Jules Audemars series, as well as the Edward Piguet series and the traditional series (Tradition) that reflect historical heritage and cultural charm, will provide a distinguished experience for all VIPs.

   The boutique also presents some exclusive watches, including the Audemars Piguet Royal Oak Tourbillon Chronograph, Royal Oak Offshore Automatic Tourbillon Chronograph, Jules Audemars Series Audemars Piguet Exclusive Escapement Watch, Jules Audemars series of skeleton timepieces, minute repeaters, millennial onyx tourbillon watches and other precious timepieces, I believe that Audemars Piguet Beijing Xinguangtiandi Boutique is the best place for Beijing watch collectors and lovers who want to experience Audemars Piguet’s exquisite craftsmanship. .
   During the filming we also learned that a small Audemars Piguet antique watch exhibition is currently being held in the boutique. The watches on display are all from the Audemars Piguet Museum in Switzerland. Here is a brief introduction to some of them:

1954 Enamel Watch

Filigree enamel presents peacock symbolizing peace and prosperity in China
13VZSS movement
18K Gold
1978 The world’s thinnest perpetual calendar automatic movement

2120/2800 ultra-thin movement (only 3.95 mm thick)
18K Gold
1989 Model
1948 Full Calendar Watch

Date device with hands, date, month and moon phase display
9 / 10RS movement
18K Gold
Less than 10
2000 Large Chinese character bell

Every hour or according to the set time, translucent wine red enamel siding, inlaid with guilloche decoration
18K rose gold set with 61 diamonds (total weight approximately 6.35 carats)
2868 movement
unique
   It is reported that the exhibition will continue until November 18, 2013. Netizens who like Audemars Piguet or interested in antique watches may wish to visit Audemars Piguet Beijing Xinguang Tiandi Boutique to experience the charm of Audemars Piguet antique watches at close range.
Audemars Piguet Beijing Xinguangtiandi Boutique Address:
Room M1005, Xinguang Tiandi, No. 87 Jianguo Road, Chaoyang District, Beijing, China
Phone: +86 10 5738 2480 Fax: +86 10 5738 2481

Trinidad’s 50th anniversary cigars are produced at Cohiba’s exclusive El Laguito factory. This Havana cigar is known for its rich, aromatic and medium intensity flavors. The PilotType20ChronographTrinidad Special Edition reflects all the richness of this iconic cigar. It comes in three forms of 45mm rose gold, yellow gold and white gold. Each edition is limited to 50 pieces. The bottom case is engraved with the ｢Trinidad50thAnniversary｣ memorial mark.

   The ElPrimero star-speed self-winding column-wheel chronograph movement is in the same vein as the world’s most accurate series of chronograph movements, which will also reach the age of 50 in 2019. It drives the central hour and minute hands, small seconds and chronograph functions, which are clearly visible on the clear and easy-to-read dial, with oversized beige light-emitting numbers, unique tobacco leaf patterns, and the Zenith and Trinidad logos.

   These collectibles complement the Trinidad signature Havana brown calfskin strap with a protective rubber lining with the same logo on the inside and a 18K rose, yellow or white gold pin buckle that matches the case. As part of the exclusive Trinidad cigar box developed to commemorate the brand’s anniversary, the same unparalleled PilotType20ChronographTrinidad Platinum Edition will be auctioned during the Habanos Cigar Festival.

   Zenith and Habanos S.A., two legendary manufacturers, are both authentic, precise and excellent. Each of them combines passion and expertise into the creation of excellence, bringing unparalleled enjoyment to experienced connoisseurs. The cooperation between HabanosS.A. And Zenith has always been successful, first with the Cohiba brand and now with the Trinidad brand. The Zenith and Habanos brands share a common philosophy of excellence, refinement and uniqueness. The former is a Swiss watch factory with more than 150 years of innovative tradition and expertise; the latter is the world’s most sought-after famous cigar brand.

Zenith: the future of Swiss watchmaking

   Since 1865, Zenith has been actively promoting excellence, precision and innovation in a spirit of truth, boldness and enthusiasm. The visionary watchmaker Georges Favrre-Jacot, shortly after the founding of Zenith in Le Locle, Switzerland, was awarded the precision timepiece certification and won 2,333 precision timepiece awards in just a century and a half, creating an unparalleled record.

   The watch factory is famous for its 1969 ElPrimero legendary movement. The accuracy of short-term measurement is close to 1/10 second. Since then, more than 600 movements have been developed. Today, Zenith has made new achievements in time measurement, including the DefyElPrimero21 movement with accurate time measurement to 1 / 100th of a second; and 21stcenturyDefyLab is the world’s most accurate watch, opening up a new pattern of mechanical watches. Zenith fought hard, and with a proud tradition of innovation and daring to think first, he actively wrote about himself and the future of Swiss watchmaking.

January 20, 2015, London, United Kingdom / Soymia, Switzerland】 Longines, a well-known Swiss watchmaker, joins hands with the International Horse Racing Federation (IFHA) to present the 2014 Longines World Horse Racing Award in London (LonginesWorld ‘sBestRacehorseAward). Japanese horse racing JustAWay ranked first with 130 points throughout the year and won the world’s best horse racing award. Its Japanese compatriot, Epiphaneia, came second with 129 points. At the same time, a number of horse races accumulated 127 points and tied for third place, including ‘AbleFriend’ in Hong Kong, China, ‘Kingman’ and ‘TheGreyGatsby’ in Ireland, and ‘Australia in Ireland’ ‘And Australia’s VarietyClub. All the owners of the winning horses are awarded a masterpiece of Longines Compaq timepieces, praising the charm of horse racing that combines speed and elegance.

  As the official partner and designated watch of the International Horse Racing Federation, Longines presented the Longines World Best Horse Racing Award for the second consecutive year. The award is based on the 2014 Longines World’s Best Horse Racing Rankings, and is judged by international horse referees based on their performance in various top international races. The British Jockey Club is the co-sponsor of the award ceremony.

  In the 2014 season, Japan’s horse racing “One Way Pass” relied on its outstanding performance in most races and the extraordinary performance of the first-level event in the Dubai Duty FreeStakes (G1DubaiDutyFreeStakes). Best horse racing title. The horse racing ‘Revelation of the Prestige’ won a complete victory in the Longines Japan Cup (Japan Cupin association with Longines), ranking second with 129 points. At the same time, Hong Kong, China’s “Step by Step Friends”, British horse racing “Imperial Servant” and “Fantasy Tycoon”, Irish horse racing “Australia”, and “Fun Club”, which twice won the title of South Africa’s best horse racing, have accumulated 127 points. Tied for third.

  On the night of the award ceremony, Juan-Carlos Capelli, Global Vice President and Marketing Director of Longines, joined hands with LouisRomanet, President of the International Horse Racing Federation, as the owner of ‘One Way’ Yamatoya Akira presented the ‘Longines World Best Horse Racing Award’ trophy and a Longines Compaq rose gold chronograph watch. The owners of other winning horse races were also awarded certificates of honor and a masterpiece of Longines Compaq timepieces.

  Mr. Capelli said, ‘Longines is proud to work with the International Racing Federation to present the second Longines World Best Horse Racing Award. This year’s Longines World’s Best Horse Racing JustAWay deserves its name. The battles and wins on the track show the highest standards, which is in line with the values ​​shared by Longines and horse racing. ‘

  The ‘Longines World Best Horse Racing Award’ trophy is a crystal trophy named ‘Equus’. It permanently engraved the name of the winning horse. The owner of the winning horse is awarded a reduced version of the trophy. The Longines Compaq watches are created by the brand for horse racing, incorporating modern technology and precise quality, which illustrates the long-term pursuit of elegance, tradition and outstanding performance of Longines and horse racing.

  Longines upholds its full commitment to horse racing since 1878. It is the official partner and designated watch of the International Horse Racing Federation, and has been named the ‘Longines World Best Horse Racing Ranking’. Longines and the International Racing Federation have established a long-term partnership and launched a series of important awards, including the Longines World Best Horse Racing Award, Longines World’s Best Jockey Award and Longines and International Horse The Longines and IFHA International Award of Merit is designed to recognize horses, jockeys and individuals who present the highest standards in horse racing.

[Watch description]

Longines Compaq Rose Gold Chronograph Men’s Watch Number: L2.786.8.76.3 Price: RMB82,300
As a partner of many of the world’s most prestigious flat horse racing, Longines has always been committed to launching a watch that can be worn at the moment of the most exciting horse racing on the racetrack. This chronograph is 41 mm in diameter and has a rose gold case with a black alligator strap with a built-in L688 column-wheel movement. The silver dial is engraved with 1 Arabic numeral scale and 11 luminous small scales, displaying hours and minutes, a small second hand at 9 o’clock, a 30-minute cumulative dial at 3 o’clock, a 12-hour cumulative dial at 6 o’clock, and a date display. The window is set at 4:30. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.

The first impression given by Mr. Franz Linder, the global president of Mido Watch, is his kind smile and gentleman attitude, just like Mido Watch, which embodies the spirit of the watch with the most special emotions. As a high-quality, cost-effective Swiss watch, Mr. Franz Linder, President of Mido Watches, tells us how Mido watches have developed in the Chinese market and how to face challenges.

How does the Mido Watch (hereinafter referred to as Mido) perform in the Chinese market this year?

Franz Linder: So far, Mido has seen double-digit growth in the Chinese market. The overall trend is very good, and it is full of confidence in the future development.

哪些 What are the best-selling models of Mido in the Chinese market?

Franz Linder: Mido has six main series in China. The Belem Celli series is one of the more classic and traditional ones. It is also the best-selling and most popular among consumers.

Amami plans to build independent stores in first-tier cities in China?

Franz Linder: Mido has developed very fast in the Chinese market in recent years, so the requirements for brand image have also been continuously improved. Mido Shenyang stores have been opened. In the future, more stores will be opened in first-tier cities in China .

As a high-quality watch, how does Amami face such a huge market demand?

Franz Linder: As a brand of the Swatch Group, Mido is unique in the movement equipment worldwide, and has a great advantage, so even in the face of such a huge demand, we can still get the support of the Group. The point is the most important.

What do you think is the biggest challenge for Mido in the Chinese market?

Franz Linder: In my opinion, Chinese consumers have strict quality control. Of course, this is understandable. After all, in the understanding of many Chinese people, buying a watch is a lifetime thing, which is different from European consumers. of. What Mido can do for Chinese consumers is to improve the quality. Every Mido watch sold in China is strictly tested. These are all done by Mido to do its best for consumers.

Can you describe what group of consumers you think of wearing Mido watches?

Franz Linder: First of all, Mido has a very high price-performance ratio, which is very attractive to consumers. Consumers buying Mido watches should realize that this is a very cost-effective investment for him. It may be a young person, or it may be a bit older. If he mainly pursues quality and value for money, he will choose Mido.

寻找 Looking for inspiration from architecture, what kind of gain did this bring to Mido?

Franz Linder: Architecture is eternal, and it can better impress consumers. Mido is more willing to combine with things that can bring people eternal aesthetic enjoyment. In addition, the communication between Mido and consumers has always been very clear. When mentioning buildings, you may think of Mido. This is a relatively big gain. However, it is not easy for any brand to find a clear positioning, so we need to spend more time studying such positioning and communication methods.

The simplicity, uniqueness and extreme use of design elements of Lavaro steel ball watches fully demonstrate the younger generation’s pursuit of fashion and independence. With its unique design, Lavaro steel ball watches have increasingly become the darling of the younger generation in Europe, and they have gradually attracted the attention and love of Chinese people. Let’s take a look at this classic ladies steel ball watch.

   Adopting excellent Swiss movement, both quality and creativity are played at the same time. Stainless steel case, cute pearl crown, delicate and comfortable leather strap, buckle with classic pin buckle fastening, 30 meters life waterproof performance. The surface of the stainless steel disc is polished into a beautiful and shiny sun pattern. The small scale dots are full of interest if a string of pearls walks around.

   The most unique feature of this watch is her unique dial design. She breaks the regular three-hand dial pattern and uses steel balls and magnetic field induction to accurately display the time. The small steel ball will swim freely inside the dial. No matter where it swims, it will eventually return to the most accurate place, just like your heart for freedom, no matter how aggressive you are, you will be firmly attached to some belief And never get lost.

   People who wear it are always able to confidently control their own time, and they usually show an elegant and intellectual temperament. With such a watch, no matter when and where, your unobtrusive unique charm is bound to become the focus of the crowd.

   Swiss quartz movement, dial diameter 29MM, water-resistant depth 30M, stainless steel rose gold round brushed case, high-grade calfskin leather strap.

In 2014, Tianwang presented classics and re-interpreted the ‘wheel age’ series of watches. Inheriting the classic British design style, the new Uranus era series is decorated with elegant and restrained leather straps and stainless steel straps. It is decorated with different retro feelings. The ‘bright wheels’ at different time positions show the pioneering spirit of the era in a continuous flow of time. The sharp split flower nails are integrated with the elegant pointer, and the deep oil embossing is like a vivid presentation of the extreme rotation state of a voyage ship, and it is like another invisible dynamic ‘bright wheel’ and a static ‘bright wheel’ at different time points , Also moving and still, recording the aria of time with a firm and persistent heart.

Body: stainless steel case, electric gold between stainless steel ring, stainless steel handle, perspective rotating bottom
Strap: solid stainless steel strap with gold, stainless steel side push button
Table glass: Sapphire glass
Dial: white, open
Movement: Imported high quality open pendulum automatic mechanical movement
Function: Hours, minutes and seconds, 24-hour indication
Waterproof: 50 meters

Bucherer, a famous Swiss watch manufacturer with a century-old history, and its unique Alacria series fascinated many royal families and nobles with its elegant curved lines and excellent jewelry craftsmanship.

   The new Alacria stainless steel watch series, in addition to implementing the unique radian design and unique curvilinear pointers, also adds stainless steel metal elements to cater to modern women who seek simplicity and stylish lifestyle. Romantic pink, which best reflects the feminine qualities of femininity, and this Alika steel diamond watch can be said to be the most representative work of this year. The eye-catching pink precious lizard leather wristband is set with 44 crystal clear diamonds on both sides of the case. The pattern on the dial and the diamonds on the case are arranged in a radial pattern, which shows the watch’s radiance.

   The eye-catching 31.4mm × 45.1mm extra-large case, with its unique line effects, reveals the elegant and confident side of women through sensory aesthetics. In addition, the Arabic numerals 3 and 9 on the dial are delineated by arcs. With a simple dial and case design, it is distinctive and unique, seamlessly matched with the overall beautiful curve shape. The combination of shiny stainless steel and high-quality belts creates a classic timeless watch.

The Chinese name of Richard Mille is ‘Richard Mill’, not ‘Richard Miller’. Franck Muller’s Chinese name is ‘Famullan’, not ‘Frank Muller’. The Chinese name of the watch brand Carl F. Bucherer is ‘宝 齐 莱’. The dealer group ‘Bucherer’ behind them is translated as ‘宝 嘉尔’. Although the popularity of watches is low, Bucherer is the largest luxury watch distributor in Europe and the United States, and the largest Rolex distributor in the world. The full name of Glashütte Original should be ‘Glashütte Original’, not ‘Glashütte’. After World War II, all companies in East Glashütte merged into one UN-operated GUB. In 1994, GUB was successfully privatized. Because the products produced in the state-run period were relatively poor, in order to clarify the relationship and show the difference, in 1995, its newly produced watches were named Glashütte Original. The Chinese name of Grand Seiko is not ‘Da Jinggong’, but ‘Crown Blue Lion’. Grand Seiko was originally released only in Japan and a few regions. In 2010, Seiko launched the Grand Seiko series of watches for the world, but many people thought it was just high-end Seiko. In order to improve the force, starting in 2017, the Grand Seiko series will be presented as a completely independent brand ‘Crown Blue Lion’. The Grand Seiko logo will appear at 12 o’clock on its dial, and it will be the same for all Grand Seiko watches in the future. Oris’Chinese name is“ 豪 利 时 ”, not“ 豪 力 时 ”. Hamilton’s Chinese name is ‘Hamilton’, not ‘Hamilton’. The full name of TAG Heuer is ‘TAG Heuer’, not ‘TAG Heuer’. During the quartz crisis of the last century, due to various reasons, the Heuer brand was unfortunately lost in the hands of the original family. It was sold to the TAG Group in 1985, so the brand name became TAG Heuer. This group is also a shareholder of the car brand McLaren, which was once called ‘Tiger McLaren’. Although in 1990, TAG Heuer was sold to today’s owner LVMH Group for more than 700 million U.S. dollars, but since then, the three letters ‘TAG’ in the name have not been removed, and it is still in use today. Hublot’s Chinese name is Hublot, not Hengbao. The Chinese name of ‘Blancpain’ reads ‘Poper’, pò, four tones. The Chinese name of ‘Tudor’ reads ‘Di Tuo’, duò, four tones. The Chinese name of ‘Girard-Perregaux’ reads ‘Girard-Perregaux’, bó, two sounds. —END —

Every spring when the Swiss Watch Exhibition comes, watchmakers will come out of their respective workshops and dedicate spiritual things created from the watchmaking palace in the past year for the appreciation of the world. They are the inheritors of craftsmanship in this era. They are artists who live by tempering and polishing time. We walk into the top watch factory of Patek Philippe to reveal the legendary story of ‘making watch for God’ that has been bred from this mysterious art sanctuary.

Large spin sculpture at the entrance of the Stern family’s White Fort Patek Philippe factory
 Patek Philippe Patek Philippe’s factories and museums have long been regarded as holy places for watch lovers and collectors. Each production stage implements the highest technical standards accumulated in the 500-year-old watchmaking tradition in Geneva, Switzerland. Of the tens of thousands of watch factories in the world, only Patek Philippe has reached the level of ‘Geneva Quality Seal’ for all its mechanical movements. This is the most fundamental proof of Patek Philippe’s classic sayings.

Patek Philippe pendulum clock hanging on the right side of the factory hall
The Grand Patek Philippe factory was built in 1996, next to the Stern family’s private castle on the outskirts of Geneva (nicknamed ‘White Castle’). At that time, the brand’s business managers gathered dozens of near-workshop locations in the old city of Geneva into new large-scale factories in the southern suburbs. This not only greatly reduced production costs, but also established the image of everyone at Patek Philippe at the end of the 20th century. This move was later emulated by many Swiss brands and they have built their own ‘big factories.’ At the gate of the Patek Philippe factory stands a giant spiral sculpture symbolizing the spirit of the brand, commonly known as ‘Da Xuan’. In front of this bead-polished sculpture, you can appreciate the small life in the long river through its abstract shape. Stepping into the gate, the left side of the hall is a three-storey ’89 movement (the world’s most complex pocket watch movement)’ relief, and on the right is a giant pendulum clock. Then there is the main board workshop, plywood workshop, gear workshop … everything is available.

Geneva stripes decoration of Patek Philippe 5711 watch movement
 The story in the sanding shop is the most moving. Today, many of the processes of watchmaking have been completed on CNC machines, and the polishing process that best reflects the essence of traditional watchmaking still relies entirely on manual work. Every watch must detect the finest parts under the microscope, and it can’t start the next grinding work until the grinding is consistent with every detail of the standard parts.

Patek Philippe watchmakers are assembling Star Calibre 2000 pocket watches with a unit price of more than 10 million yuan
 Outside the door of the most mysterious and complex watch assembly workshop on the top floor, the portraits of the brand’s heavy-weight products are hung. They are of extraordinary taste and high value, including: Star Calibre 2000 pocket watches, Ref.5002 and 5102 ‘Tianyue’, etc. Graduated from the top floor of Patek Philippe factory. The masters here only speak French, which is a special way for Patek Philippe to reflect its pedigree.

Mechanical engraving machine

The Patek Philippe 5119 classic bezel of Paris is made by mechanical engraving machine

The annual Geneva International Haute Horlogerie Salon is held for the 27th time this year. During this grand event of the watch industry, each participating brand will launch its own new watch models to attract love watches all over the world People stop to watch. During this edition of the Geneva Watch Fair, Richard Mille watch continued the brand’s classic watchmaking legend with superb and exquisite watchmaking craftsmanship, and created many new watches with excellent quality, which shined during the show. Among them, a bright and shining RM037 RG-CA ladies watch is impressive, elegant and generous, it is full of charm, let’s take a look at the team in front of the watch home.

   Like its predecessor, the RM 037, this watch is also a masterpiece of the brand’s balance of cutting-edge technology and superb craftsmanship. The classic wine barrel matches the case, the unique crown and the noble and elegant diamonds are perfectly integrated into an excellent timepiece exclusively for women.
   The above content is the information related to the 2017 Geneva International Haute Horlogerie Salon prepared by the staff in front of the Watch House. In the future, we will continue to provide more and more intuitive exhibition reports, please everyone attention.
   2017 Geneva International Haute Horlogerie Salon features: