When it comes to blending modern metropolitan style with the exquisiteness and rigorous creativity of Swiss watchmaking, Swatch naturally takes it seriously. Swatch’s latest release of the 2017 autumn and winter series of new products, taking you free to travel between the modern and idyllic style of the city, scene after scene in the nature, color and prosperity in the wonderful stage …
On August 10, Swatch, a well-known Swiss fashion watch brand that has always been creative, released a series of new autumn and winter 2017 watches at the popular cafe in Yongjia Road, Shanghai, showing the urban people’s unlimited freedom of “traveling in the city, modern and idyllic” Longing.
At the event site, the green plant wall outside the cafe was bright, and the rich rural style attracted guests to rush into the door. Along with the scent of coffee, oncoming green plants and fragrant flowers are coming in, as if you are in the idyllic landscape: green cactus, lilac hydrangea, crimson tulips … and The new watches in the ‘Pastoral style’ series displayed in it, even if they compete with the flowers on the scene, they are not inferior. Suddenly, it seemed as if it was a little sweeter in the air. Through the pure and beautiful rural scenery, the other side ushered in the bustling scene of the metropolis-the 3D skyscraper model standing on the ceiling is amazing, as if telling the legendary stories of modern cities.
In such a space that tells about the modern and idyllic style of shuttles, Swatch’s new autumn and winter 2017 watches are creatively unveiled. The stories told by each series are presented in a carefully arranged miniature landscape. Such an interesting display method provoked The guests’ strong curiosity explored one by one and eagerly tried. [Swatch Time] The series sparkled with joyful sparks, pursuing the essence of low-key elegance in the complexity and complexity, and invariably cast their playful eyes on this classic Swatch style that swept the world. [Swiss Complex] The series vividly interprets what is the real Swiss Confederation through vibrant and fun design details. [Color Studio] series with bold color blocks and vibrant design, give life unlimited fun. [Carnival Night] The series has completely changed its style, combining shiny gold and silver to create Gala night under the urban spotlight. In addition, the SKIN ultra-thin series of watches also launched a new autumn and winter style, blending elegance and urban rock, vivid interpretation of # 自在 如 你 # ‘s attitude towards life.
The surprise on the scene didn’t stop there. After admiring the new watches, the guests were invited to choose to join the Rural Fragrance Club or become dream catchers in the metropolis. Guests can choose any favorite plant and flower fragrance, and mix and seal it in a glass bottle. The fresh and natural unique fragrance belongs to your simple and pure yearning for nature. And the dream catchers in the city are immersed in their color studio, using needles and threads to connect the colored feathers and accessories in series, weaving into a dream catcher representing courage and good luck, and constantly chasing the gorgeous dreams of the bustling city .
In this season, Swatch, which is always creative and full of energy, fun and color, explores the infinite desire of nature for urban people in its magical watch world, and interprets the uniqueness of people’s wrists with a story of nature and prosperity. Swatch Time!
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