A.Lange & Söhne Dubai Store Unveiled

On September 26, 2012, A. Lange & Söhne opened its second store in the United Arab Emirates. On this important day, Lange also presented a special edition watch limited to 30 pieces, which is only available in 7 Lange stores worldwide. Dubai Store Opening Ceremony
     From right: Wilhelm Schmid, CEO of Lange, Klaus Ranner, German Consul General in Dubai, Matthieu Dupont, Langer Middle East Brand Director
LANGE ZEITWERK HANDWERKSKUNST displayed at the newly opened Lange Dubai store
    The Lange store in Dubai Mall is the largest store of this Saxony watch brand, with a retail area of ​​nearly 2,000 square feet. As of September 26, 2012, watch connoisseurs will be able to experience this Saxony fine watchmaking first-hand. Lange also introduced to the guests who participated in the opening ceremony a limited edition watch LANGE ZEITWERK HANDWERKS-KUNST, which is only available in 7 Lange stores worldwide. Its case, dial and movement decoration from the master craftsmanship are all The best example of Lange’s outstanding watchmaking skills. An sculptor from the Lange watch factory impromptu demonstrated how the balance wheel and escapement splint of each special edition watch were carved by hand, while another Lange watchmaker demonstrated its exquisite craftsmanship to the guests.
    ‘Our wrists are sold at the top watch and jewelry retailers in 57 countries,’ said Wilhelm Schmid, CEO of Lange, at an international press conference on September 26. The Dubai-based boutique is the seventh in the world, and it is located in Arab The second in the United Arab Emirates. ‘Lange opened a specialty store in Etihad Towers, Abu Dhabi in July. ‘No matter how far away from the brand’s hometown in Saxony, our specialty stores exude the traditional atmosphere of our brand, allowing connoisseurs of fine watches to experience the history and philosophy of Lange’s watchmaking craftsmanship.’