2014 Longines World Horse Racing Awards Announced, “One Way” Won The First Place With Excellent Performance

January 20, 2015, London, United Kingdom / Soymia, Switzerland】 Longines, a well-known Swiss watchmaker, joins hands with the International Horse Racing Federation (IFHA) to present the 2014 Longines World Horse Racing Award in London (LonginesWorld ‘sBestRacehorseAward). Japanese horse racing JustAWay ranked first with 130 points throughout the year and won the world’s best horse racing award. Its Japanese compatriot, Epiphaneia, came second with 129 points. At the same time, a number of horse races accumulated 127 points and tied for third place, including ‘AbleFriend’ in Hong Kong, China, ‘Kingman’ and ‘TheGreyGatsby’ in Ireland, and ‘Australia in Ireland’ ‘And Australia’s VarietyClub. All the owners of the winning horses are awarded a masterpiece of Longines Compaq timepieces, praising the charm of horse racing that combines speed and elegance.

  As the official partner and designated watch of the International Horse Racing Federation, Longines presented the Longines World Best Horse Racing Award for the second consecutive year. The award is based on the 2014 Longines World’s Best Horse Racing Rankings, and is judged by international horse referees based on their performance in various top international races. The British Jockey Club is the co-sponsor of the award ceremony.

  In the 2014 season, Japan’s horse racing “One Way Pass” relied on its outstanding performance in most races and the extraordinary performance of the first-level event in the Dubai Duty FreeStakes (G1DubaiDutyFreeStakes). Best horse racing title. The horse racing ‘Revelation of the Prestige’ won a complete victory in the Longines Japan Cup (Japan Cupin association with Longines), ranking second with 129 points. At the same time, Hong Kong, China’s “Step by Step Friends”, British horse racing “Imperial Servant” and “Fantasy Tycoon”, Irish horse racing “Australia”, and “Fun Club”, which twice won the title of South Africa’s best horse racing, have accumulated 127 points. Tied for third.

  On the night of the award ceremony, Juan-Carlos Capelli, Global Vice President and Marketing Director of Longines, joined hands with LouisRomanet, President of the International Horse Racing Federation, as the owner of ‘One Way’ Yamatoya Akira presented the ‘Longines World Best Horse Racing Award’ trophy and a Longines Compaq rose gold chronograph watch. The owners of other winning horse races were also awarded certificates of honor and a masterpiece of Longines Compaq timepieces.

  Mr. Capelli said, ‘Longines is proud to work with the International Racing Federation to present the second Longines World Best Horse Racing Award. This year’s Longines World’s Best Horse Racing JustAWay deserves its name. The battles and wins on the track show the highest standards, which is in line with the values ​​shared by Longines and horse racing. ‘

  The ‘Longines World Best Horse Racing Award’ trophy is a crystal trophy named ‘Equus’. It permanently engraved the name of the winning horse. The owner of the winning horse is awarded a reduced version of the trophy. The Longines Compaq watches are created by the brand for horse racing, incorporating modern technology and precise quality, which illustrates the long-term pursuit of elegance, tradition and outstanding performance of Longines and horse racing.

  Longines upholds its full commitment to horse racing since 1878. It is the official partner and designated watch of the International Horse Racing Federation, and has been named the ‘Longines World Best Horse Racing Ranking’. Longines and the International Racing Federation have established a long-term partnership and launched a series of important awards, including the Longines World Best Horse Racing Award, Longines World’s Best Jockey Award and Longines and International Horse The Longines and IFHA International Award of Merit is designed to recognize horses, jockeys and individuals who present the highest standards in horse racing.

[Watch description]

Longines Compaq Rose Gold Chronograph Men’s Watch Number: L2.786.8.76.3 Price: RMB82,300
As a partner of many of the world’s most prestigious flat horse racing, Longines has always been committed to launching a watch that can be worn at the moment of the most exciting horse racing on the racetrack. This chronograph is 41 mm in diameter and has a rose gold case with a black alligator strap with a built-in L688 column-wheel movement. The silver dial is engraved with 1 Arabic numeral scale and 11 luminous small scales, displaying hours and minutes, a small second hand at 9 o’clock, a 30-minute cumulative dial at 3 o’clock, a 12-hour cumulative dial at 6 o’clock, and a date display. The window is set at 4:30. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.

Building Inspiration For Eternity

The first impression given by Mr. Franz Linder, the global president of Mido Watch, is his kind smile and gentleman attitude, just like Mido Watch, which embodies the spirit of the watch with the most special emotions. As a high-quality, cost-effective Swiss watch, Mr. Franz Linder, President of Mido Watches, tells us how Mido watches have developed in the Chinese market and how to face challenges.

How does the Mido Watch (hereinafter referred to as Mido) perform in the Chinese market this year?

Franz Linder: So far, Mido has seen double-digit growth in the Chinese market. The overall trend is very good, and it is full of confidence in the future development.

哪些 What are the best-selling models of Mido in the Chinese market?

Franz Linder: Mido has six main series in China. The Belem Celli series is one of the more classic and traditional ones. It is also the best-selling and most popular among consumers.

Amami plans to build independent stores in first-tier cities in China?

Franz Linder: Mido has developed very fast in the Chinese market in recent years, so the requirements for brand image have also been continuously improved. Mido Shenyang stores have been opened. In the future, more stores will be opened in first-tier cities in China .

As a high-quality watch, how does Amami face such a huge market demand?

Franz Linder: As a brand of the Swatch Group, Mido is unique in the movement equipment worldwide, and has a great advantage, so even in the face of such a huge demand, we can still get the support of the Group. The point is the most important.

What do you think is the biggest challenge for Mido in the Chinese market?

Franz Linder: In my opinion, Chinese consumers have strict quality control. Of course, this is understandable. After all, in the understanding of many Chinese people, buying a watch is a lifetime thing, which is different from European consumers. of. What Mido can do for Chinese consumers is to improve the quality. Every Mido watch sold in China is strictly tested. These are all done by Mido to do its best for consumers.

Can you describe what group of consumers you think of wearing Mido watches?

Franz Linder: First of all, Mido has a very high price-performance ratio, which is very attractive to consumers. Consumers buying Mido watches should realize that this is a very cost-effective investment for him. It may be a young person, or it may be a bit older. If he mainly pursues quality and value for money, he will choose Mido.

寻找 Looking for inspiration from architecture, what kind of gain did this bring to Mido?

Franz Linder: Architecture is eternal, and it can better impress consumers. Mido is more willing to combine with things that can bring people eternal aesthetic enjoyment. In addition, the communication between Mido and consumers has always been very clear. When mentioning buildings, you may think of Mido. This is a relatively big gain. However, it is not easy for any brand to find a clear positioning, so we need to spend more time studying such positioning and communication methods.

Touch Time Lavrangi Steel Ball Watch

The simplicity, uniqueness and extreme use of design elements of Lavaro steel ball watches fully demonstrate the younger generation’s pursuit of fashion and independence. With its unique design, Lavaro steel ball watches have increasingly become the darling of the younger generation in Europe, and they have gradually attracted the attention and love of Chinese people. Let’s take a look at this classic ladies steel ball watch.

   Adopting excellent Swiss movement, both quality and creativity are played at the same time. Stainless steel case, cute pearl crown, delicate and comfortable leather strap, buckle with classic pin buckle fastening, 30 meters life waterproof performance. The surface of the stainless steel disc is polished into a beautiful and shiny sun pattern. The small scale dots are full of interest if a string of pearls walks around.

   The most unique feature of this watch is her unique dial design. She breaks the regular three-hand dial pattern and uses steel balls and magnetic field induction to accurately display the time. The small steel ball will swim freely inside the dial. No matter where it swims, it will eventually return to the most accurate place, just like your heart for freedom, no matter how aggressive you are, you will be firmly attached to some belief And never get lost.

   People who wear it are always able to confidently control their own time, and they usually show an elegant and intellectual temperament. With such a watch, no matter when and where, your unobtrusive unique charm is bound to become the focus of the crowd.

   Swiss quartz movement, dial diameter 29MM, water-resistant depth 30M, stainless steel rose gold round brushed case, high-grade calfskin leather strap.

Tianwang Watch New Product Release 2014: Round Times Series

In 2014, Tianwang presented classics and re-interpreted the ‘wheel age’ series of watches. Inheriting the classic British design style, the new Uranus era series is decorated with elegant and restrained leather straps and stainless steel straps. It is decorated with different retro feelings. The ‘bright wheels’ at different time positions show the pioneering spirit of the era in a continuous flow of time. The sharp split flower nails are integrated with the elegant pointer, and the deep oil embossing is like a vivid presentation of the extreme rotation state of a voyage ship, and it is like another invisible dynamic ‘bright wheel’ and a static ‘bright wheel’ at different time points , Also moving and still, recording the aria of time with a firm and persistent heart.

Body: stainless steel case, electric gold between stainless steel ring, stainless steel handle, perspective rotating bottom
Strap: solid stainless steel strap with gold, stainless steel side push button
Table glass: Sapphire glass
Dial: white, open
Movement: Imported high quality open pendulum automatic mechanical movement
Function: Hours, minutes and seconds, 24-hour indication
Waterproof: 50 meters