The Chinese name of Richard Mille is ‘Richard Mill’, not ‘Richard Miller’. Franck Muller’s Chinese name is ‘Famullan’, not ‘Frank Muller’. The Chinese name of the watch brand Carl F. Bucherer is ‘宝 齐 莱’. The dealer group ‘Bucherer’ behind them is translated as ‘宝 嘉尔’. Although the popularity of watches is low, Bucherer is the largest luxury watch distributor in Europe and the United States, and the largest Rolex distributor in the world. The full name of Glashütte Original should be ‘Glashütte Original’, not ‘Glashütte’. After World War II, all companies in East Glashütte merged into one UN-operated GUB. In 1994, GUB was successfully privatized. Because the products produced in the state-run period were relatively poor, in order to clarify the relationship and show the difference, in 1995, its newly produced watches were named Glashütte Original. The Chinese name of Grand Seiko is not ‘Da Jinggong’, but ‘Crown Blue Lion’. Grand Seiko was originally released only in Japan and a few regions. In 2010, Seiko launched the Grand Seiko series of watches for the world, but many people thought it was just high-end Seiko. In order to improve the force, starting in 2017, the Grand Seiko series will be presented as a completely independent brand ‘Crown Blue Lion’. The Grand Seiko logo will appear at 12 o’clock on its dial, and it will be the same for all Grand Seiko watches in the future. Oris’Chinese name is“ 豪 利 时 ”, not“ 豪 力 时 ”. Hamilton’s Chinese name is ‘Hamilton’, not ‘Hamilton’. The full name of TAG Heuer is ‘TAG Heuer’, not ‘TAG Heuer’. During the quartz crisis of the last century, due to various reasons, the Heuer brand was unfortunately lost in the hands of the original family. It was sold to the TAG Group in 1985, so the brand name became TAG Heuer. This group is also a shareholder of the car brand McLaren, which was once called ‘Tiger McLaren’. Although in 1990, TAG Heuer was sold to today’s owner LVMH Group for more than 700 million U.S. dollars, but since then, the three letters ‘TAG’ in the name have not been removed, and it is still in use today. Hublot’s Chinese name is Hublot, not Hengbao. The Chinese name of ‘Blancpain’ reads ‘Poper’, pò, four tones. The Chinese name of ‘Tudor’ reads ‘Di Tuo’, duò, four tones. The Chinese name of ‘Girard-Perregaux’ reads ‘Girard-Perregaux’, bó, two sounds. —END —

Every spring when the Swiss Watch Exhibition comes, watchmakers will come out of their respective workshops and dedicate spiritual things created from the watchmaking palace in the past year for the appreciation of the world. They are the inheritors of craftsmanship in this era. They are artists who live by tempering and polishing time. We walk into the top watch factory of Patek Philippe to reveal the legendary story of ‘making watch for God’ that has been bred from this mysterious art sanctuary.

Large spin sculpture at the entrance of the Stern family’s White Fort Patek Philippe factory
 Patek Philippe Patek Philippe’s factories and museums have long been regarded as holy places for watch lovers and collectors. Each production stage implements the highest technical standards accumulated in the 500-year-old watchmaking tradition in Geneva, Switzerland. Of the tens of thousands of watch factories in the world, only Patek Philippe has reached the level of ‘Geneva Quality Seal’ for all its mechanical movements. This is the most fundamental proof of Patek Philippe’s classic sayings.

Patek Philippe pendulum clock hanging on the right side of the factory hall
The Grand Patek Philippe factory was built in 1996, next to the Stern family’s private castle on the outskirts of Geneva (nicknamed ‘White Castle’). At that time, the brand’s business managers gathered dozens of near-workshop locations in the old city of Geneva into new large-scale factories in the southern suburbs. This not only greatly reduced production costs, but also established the image of everyone at Patek Philippe at the end of the 20th century. This move was later emulated by many Swiss brands and they have built their own ‘big factories.’ At the gate of the Patek Philippe factory stands a giant spiral sculpture symbolizing the spirit of the brand, commonly known as ‘Da Xuan’. In front of this bead-polished sculpture, you can appreciate the small life in the long river through its abstract shape. Stepping into the gate, the left side of the hall is a three-storey ’89 movement (the world’s most complex pocket watch movement)’ relief, and on the right is a giant pendulum clock. Then there is the main board workshop, plywood workshop, gear workshop … everything is available.

Geneva stripes decoration of Patek Philippe 5711 watch movement
 The story in the sanding shop is the most moving. Today, many of the processes of watchmaking have been completed on CNC machines, and the polishing process that best reflects the essence of traditional watchmaking still relies entirely on manual work. Every watch must detect the finest parts under the microscope, and it can’t start the next grinding work until the grinding is consistent with every detail of the standard parts.

Patek Philippe watchmakers are assembling Star Calibre 2000 pocket watches with a unit price of more than 10 million yuan
 Outside the door of the most mysterious and complex watch assembly workshop on the top floor, the portraits of the brand’s heavy-weight products are hung. They are of extraordinary taste and high value, including: Star Calibre 2000 pocket watches, Ref.5002 and 5102 ‘Tianyue’, etc. Graduated from the top floor of Patek Philippe factory. The masters here only speak French, which is a special way for Patek Philippe to reflect its pedigree.

Mechanical engraving machine

The Patek Philippe 5119 classic bezel of Paris is made by mechanical engraving machine

The annual Geneva International Haute Horlogerie Salon is held for the 27th time this year. During this grand event of the watch industry, each participating brand will launch its own new watch models to attract love watches all over the world People stop to watch. During this edition of the Geneva Watch Fair, Richard Mille watch continued the brand’s classic watchmaking legend with superb and exquisite watchmaking craftsmanship, and created many new watches with excellent quality, which shined during the show. Among them, a bright and shining RM037 RG-CA ladies watch is impressive, elegant and generous, it is full of charm, let’s take a look at the team in front of the watch home.

   Like its predecessor, the RM 037, this watch is also a masterpiece of the brand’s balance of cutting-edge technology and superb craftsmanship. The classic wine barrel matches the case, the unique crown and the noble and elegant diamonds are perfectly integrated into an excellent timepiece exclusively for women.
   The above content is the information related to the 2017 Geneva International Haute Horlogerie Salon prepared by the staff in front of the Watch House. In the future, we will continue to provide more and more intuitive exhibition reports, please everyone attention.
   2017 Geneva International Haute Horlogerie Salon features: