Panerai Panerai re-opened the ifc store in Hong Kong, and was led by Patricia Urquiola, a well-known Spanish architect and designer. She conceived the design concept and selected materials, respecting the brand tradition and history. Panerai’s specialty store is located in Hong Kong’s prestigious shopping mall, ifcMall, and is located on the very representative waterfront of Hong Kong’s central business district. There are more than 100 international luxury brands in the mall. Panerai’s ifc store is the brand’s first Asian store, the Landmark Prince store opened in 2002, and after opening a Canton Road store in 2010, it is the brand’s third Hong Kong sales outlet with an area of 45 square meters Meters to showcase the various watches of the Panerai brand from Florence.
Patricia Urquiola, a well-known Spanish architect and designer, conceived the design concept, reinterpreting the brand’s classic aesthetics and watchmaking techniques, while retaining the brand’s characteristics in design. Her design respects the brand’s tradition without losing fashion trends, and cleverly links the past and the future.
The specialty store has carefully selected unique and unique elements, using walnut, Italian Calakatta textured marble ‘CalacattaLuccicoso’, frosted dark bronze and chic wavy transparent glass. Bronze chandeliers and sales counters decorated with wood grain details emphasize the connection with Sea World and sailing. On the wall of the specialty store is a large wall clock that is very representative of the Panerai dial. The exquisite and exquisite style of the store reveals fashion and elegance, and at the same time it feels like home, allowing customers and collectors to savor the ingenuity of Panerai watches in a luxurious atmosphere.