Although just over half of 2018, many projects are still in full swing (under the table). For example, some recent developments in the Geneva International Haute Horlogerie Show (SIHH) in 2019 have been reported. It is equal to making an advance notice for the activities after six months, and it also makes people quietly expect that there will be more exciting and exciting shows to watch.

What’s different about the 29th S.I.H.H. in 2019?
1. The exhibition period will be shortened from 5 days to 4 days (from January 14 to January 17, 2019).
2. The daily opening time is extended from 11: 0018: 00 to 08: 30 ~ 20: 00.
3. The day before the launch, the brand was able to invite customers to preview new products.
4. BOVET has been added to the fine watchmaking brands, bringing the total number of brands in the conference to a record high.
In the past few years, the SIHH and Basel watch exhibitions have shown this trend of decline. SIHH first accepted independent watch joining, and then gradually added more brands in the part of fine watch brands (such as Hermes in 2018), making the current This watch exhibition expresses a harmonious ratio of high-end watchmaking and independent watchmaking to a nearly one-to-one ratio, showing the diversity of watch craftsmanship. From the original impression, only the small-scale exhibition of the Richemont Group’s internal brands (of course this is Relative to the Basel watch), it has gradually grown to attract more and more brands and consumers, and SIHH is now open to the public. The various changes have made the main watch exhibition that debuted this year more attractive.
In addition, SIHH Live (the addition of a conference room for seminars and presentations, and a white box device without media connections, etc.) was introduced for the first time at the 28th Geneva Watch Fair. It is expected to expand in 2019. The connotation makes the conference and even the participating brands more visible in the world. Even without visiting the scene, you can experience the latest pulse of the watchmaking industry. As for the 2019 S.I.H.H. watch exhibition, will there be more new news? Let us continue to pay attention ⋯⋯

Read More »

The advent of the countdown is to facilitate people’s daily life, which is also the fundamental driving force for the development of watches. TAG Heuer’s new Aquaracer Calibre 72 watch gives a different countdown experience, taking into account the shape and quality, while giving people more convenience in life.

 Crossed exquisite matte and polished stainless steel case, diameter 43 mm, double safety washer screw-in crown and buttons to ensure water resistance up to 500 meters. The crown is equipped with black non-slip rubber for easier and convenient operation. Screw-in bottom The cap is decorated with a unique stamp of the United States Oracle team ship, in honor of the best sailors in the world’s top competitions.
 The low-key black dial is equipped with a red second hand and a 30-minute countdown hand, and a window countdown at 12 o’clock is very easy to read. Countdown performance uses three different colors corresponding to three 5-minute intervals, which can be used for 5, 10, or 15 minute countdowns; ultra-strong black ceramic unidirectional rotating bezel with silver numerals and red paint engraved with ‘countdown’; 10 points The clock position is equipped with a polished stainless steel automatic helium exhaust valve, which allows professional divers to work long hours in the deep sea.

 The scratch-resistant sapphire crystal is anti-reflective, providing sailors with the convenience of reading. Three-row exquisite frosted stainless steel bracelet with polished decoration on the sides of the chain links. The exquisite frosted stainless steel folding buckle has safety buttons to prevent accidental opening. This model also has a new exclusive stainless steel pin buckle black rubber strap.
 More TAG Heuer watches: heuer /

Read More »

Schaffhausen, September 12, 2013-Lewis Hamilton, IWC’s brand image ambassador, visited IWC headquarters in Schaffhausen, Switzerland today. Hamilton currently plays for the Mercedes AMG PETRONAS Formula One ™ Team. During his visit to the IWC watch factory, he watched the brand’s exquisite watchmaking craftsmanship, spoke cordially with IWC employees and reporters, and displayed his style on a Formula 1 simulation car. IWC has been an official engineering partner of Mercedes-AMG PETRONAS since the beginning of this year. Hamilton’s visit further highlights the close cooperation between IWC and the team.

 As a watch enthusiast, Formula 1 driver Louis Hamilton made a special day between Monza Italy and Singapore, and came to IWC headquarters as the brand ambassador. In many ways, it is the same as the manual watchmaking skills of motorsport. Hamilton was deeply impressed by the innovative spirit and high technical standards of IWC experts. He admired: ‘This time at the IWC watch factory in Schaffhausen, IWC watchmakers dedicated themselves to me. Impressed. They are passionate and proud to work tirelessly for the success of IWC. ‘He also said,’ Only the most talented engineers and technicians can make such highly accurate and innovative watches. They are absolutely synonymous with perfection, and our R & D team at Mercedes-AMG Petronas also strives for perfection and perfection in the development of F1 cars with the same enthusiasm. ‘

F1 star racer is also a tech enthusiast
 Georges Kern, CEO of IWC, is pleased to meet with Hamilton again. He said: ‘Louis Hamilton is an excellent driver with a tenacious will. He has been constantly improving himself. For such a car driver who is dedicated to the car industry, team spirit, perfection and time and time Poor control is his professional pursuit, and these are the beliefs of watchmakers at IWC. We are proud to have such a good friend of the brand. He is obsessed with technology and devoted to design. The enthusiasm has convinced us that he is the ideal brand image ambassador of IWC. ‘Hamilton’s visit not only excited the staff of IWC, but also attracted many media friends from all over the world. They followed this prestigious IWC The watch ambassador embarked on the journey of discovery of the Schaffhausen watch factory together. After the visit, Hamilton also boarded a Formula 1 Formula 1 simulation car and did a wonderful virtual racing show for everyone. While showing his amazing driving skills, it also let people relive his previous hosting in Budapest. The heroic victory at the 2013 Hungarian Grand Prix.

Shared value concept for a better future
 IWC’s partnership with Louis Hamilton and his teammate Nico Rosberg is based on the brand’s partnership with Mercedes-AMG Petronas. IWC has been an official engineering partner of the team since the beginning of this year. Hamilton and Rosberg, two famous drivers of the latter, have also been appointed as the brand ambassadors of IWC. The fully upgraded 2013 Engineer Series watch is also launched to celebrate a new partnership with Mercedes-AMG Petronas. This year’s engineer’s collection of new watches are made of titanium aluminum alloy, carbon fiber, ceramic or titanium. These refreshing material choices are inspired by the top racing materials. As Qiao Qisi said: ‘Innovation, pioneering and unremitting pursuit of perfection-what we call’ performance engineering ‘are some of the common features of our two companies, and they also constitute the two sides. The basis of successful cooperation. ‘He also revealed:’ For watch lovers of sports top mechanical watches from Schaffhausen, it is worth waiting for not only the extraordinary watches that IWC will continue to launch in the future, Our exciting cooperation activities with Mercedes-AMG Petronas are also worth looking forward to. ‘

Read More »

Jaeger-LeCoultre launched a number of women’s watches this year, which has the momentum of women’s watches. The dating series is the main force among them, from moon phase watches to day and night models, from large women’s watches to Mid-size watches, this year’s Jaeger-LeCoultre dating series has a lot to see. This time I bring you the metal chain moon phase of the dating series. This watch is undoubtedly a luxury style in the dating series. Not only the case bracelet is made of precious metals, but the bezel is set with diamonds.

   In the dating series, there are not many metal chain watches like this. Unlike the metal chains of men’s watches, the metal chains of women’s watches have been specially designed to show the soft beauty unique to women, so the bracelet is not traditionally regular. The connection design is like the feeling of a bead curtain. Each bracelet has a slight arc, and the edges are curved. Just such a metal chain has a higher value. In addition, the buckle of the metal chain also needs to be specially designed, so as not to increase the thickness as much as possible, and the appearance should not be smooth after fastening, so most brands will use hidden buckles, and Jaeger-LeCoultre is no exception.

   In addition to its good-looking appearance, another design of this watch is an ultra-large moon phase at 6 o’clock. This large moon phase is also different from the conventional large moon phase. It is set against a gold background disk and passes through a bezel. Is a combination display that realizes the moon phases. Of course, this is just its appearance. Its powerful precision characteristics make people startled. Official information shows that this moon phase watch of the Jaeger-LeCoultre dating series can achieve 985 years of moon phase accuracy, that is, you If you want it to have a one-day error, you have to wait for nearly a thousand years.

   For more updates on the 2017 SIHH Jaeger-LeCoultre, stay tuned for the Watch House 2017 Geneva Watchmaking Salon Live Feature:

Read More »