On June 11, 2013, Swiss fine watch brand Audemars Piguet held a grand event on the first day of the Art Basel. The Art Basel was previously unveiled in Hong Kong. The opening party that day marked the first time that Audemars Piguet became a new partner of the Art Basel. The evening was held in a special exhibition area of Volkshaus in Basel, featuring the highly regarded British photographer Dan. The work of Dan Holdsworth. Dan. Holzworth was invited by Audemars Piguet to use his lens to record the brand’s origin, the Vallée de Joux. More than 300 guests attended the party, including collectors and artists, and enjoyed the live performance of the French mix group C2C, who led the music charts.
In welcoming the guests and addressing the ceremony, Ms. Jasmine Audemars, Chairman of the Audemars Piguet Board of Directors, said: ‘We are very excited to attend this event because Audemars Piguet participated in the Art Basel for the first time as a co-sponsoring partner. We welcome many collectors, Friends and artists from all sides come to Volkshaus. As a watchmaker with a long history, we are committed to creating works full of creative imagination and superb craftsmanship, which reflect the noblest tradition of watchmaking and the spirit of brand independence. Dan Hodsworth’s The new work depicts our birthplace, the Jurassic Valley, which is astonishing, and also introduces the artist’s long history through this work. ‘
Audemars Piguet’s ‘Basel Art Exhibition’ in Basel will participate in a special ‘collector’s area’, showing British photographer Dan. Photos of the Jurassic Valley by Holzworth will be held until June 16. To commemorate Holzworth’s participation, Audemars Piguet has launched three collectors’ wooden boxes, each of which contains ten limited edition prints of the Jura Valley. In addition, Audemars Piguet has also produced a limited edition of 1,000 albums, which contains works by Holzworth. The Collector’s Corner also features a stainless steel model that is inspired by his iconic Royal Oak collection. At Art Basel, visitors can admire this masterpiece of timepieces and other classics created by the brand in 138 years in a historically significant setting. There will be explanations by watch experts and workbench displays by watchmakers, which will definitely make the visitor experience more beautiful.
Audemars Piguet continues its unremitting pursuit of innovation. Recently, it has announced a long-term cooperation with Art Basel, and will participate in the art event held in Miami Beach from December 5th to 8th, 2013 as a global co-sponsoring partner.